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Understanding the SEO / GEO / GEI scan

What the scores measure, and why they are deliberately conservative.

1. SEO: 15 technical checks on the pages read (titles, descriptions, h1, canonical, language, mobile, images, content, weight).
2. GEO: what lets ChatGPT, Claude, Gemini or Perplexity read and quote you (llms.txt, FAQ, structured data, readable product pages).
3. GEI: our in-house indicator of your presence in AI assistants' answers.
4. Our scores stay deliberately conservative while proof is missing. The reason shows under each score, with what would raise it.
5. Every issue is listed with its severity, an explanation and the fix to apply.

💡 A lower score than elsewhere is not a mistake: we would rather underestimate than promise you visibility you do not have.

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